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Webinar: Candid Industry Perspectives from Reid Bigland

July 21, 2020 @ 1:00 pm - 2:00 pm

Candid Industry Perspectives from Reid Bigland

Join the SAA on July 21 for a webinar featuring former FCA executive Reid Bigland who will share his candid industry insights on the following:

  • Automotive environment both pre-and-post COVID-19
  • Challenges for OEMs going forward due to COVID-19
  • The Electrification Conundrum – who really wants these things, Governments or the Consumer?

Reid is a dynamic speaker and thinker who quickly climbed the ranks of FCA. Reid joined FCA in 1997 and in his 23 year career held a variety of senior management positions. Most recently Reid was Chairman, President and CEO of FCA Canada, Global Head of Ram Brand and Head of US Sales. Throughout his career he also led the Global Dodge, Alfa Romeo and Maserati organizations and was an original member of FCA’s Group Executive Council (GEC), the highest management-level decision-making body at FCA, which he remained a part of until his retirement in April 2020.



July 21, 2020
1:00 pm - 2:00 pm
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