New SAA Industry Insights Video Summarizes 2020 OEM-Supplier Relations Study

In the latest SAA Industry Insight video, Plante Moran's Dave Andrea provides a great summary of the 2020 North American Automotive OEM-Supplier Working Relations Index® (WRI®) Study. The study is a comprehensive annual survey that examines the working relations between Tier 1 suppliers and their North American-based OEM customers from the suppliers’ perspective.

Click here to watch the video.


Webinar: Supplier Strategy Re-Boot: Navigating the Post-COVID Market

Join the SAA for its October 20 webinar when IHS Markit Executive Director Michael Robinet presents: Supplier Strategy Re-Boot: Navigating the Post-COVID Market. Michael will examine:

  • How should suppliers integrate new volume forecasts, electrification and ADAS integration assumptions?
  • Efforts to reduce capital and enterprise risk moves to the forefront
  • What are tomorrow’s key competitive differentiators?

Click here for more information and to register.


Entries Now Being Accepted for the Mobility Innovations Awards

The awards competition is free and easy to enter. Winners will be announced during SAA’s virtual Innovations Summit in November 2020.

There are two award categories:

  • Innovations in Lightweighting. This award recognizes suppliers serving North American and global automotive OEMs with innovative products or technologies that provide either direct or indirect mass savings.
  • Technologies Enabling New Business Models. The nominees for this category would include suppliers, OEMs and service providers who are pushing the boundaries in serving and proactively responding to the highly evolving “mobility” space. The award would identify the companies that are actively transitioning away from traditional business models and practices and adding new lines of business and services.

The awards and Innovations Summit are held in partnership with DuckerFrontier.

Click here for more information or to enter.


Automaker Suffering Continues as August Vehicle Sales Fall

Source: The Detroit Bureau

The tough times for automakers in the U.S. continued in August with Hyundai, Toyota and Subaru all reporting year-over-year sales declines last month — which was in line with industry expectations. Hyundai Motor America reported an 8% decline compared with August 2019. Retail sales were down 2%. Hyundai fleet sales were down 63% and represented 4% of total volume.

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Miss the SAA-YPN Webinar on Better Leveraging LinkedIn?

If you missed the Sept. 2 webinar How to Optimize LinkedIn to Support Your Brand and Generate Lead, or want to watch it again, here is your chance.

Click here to watch the webinar.

For more information on the Young Professionals Network, go to


SAA Partners with the NAIAS on Its New Thought Leadership Series

The North American International Auto Show (NAIAS) is expanding to provide a virtual stage to hear from automotive and mobility industry leaders through a new thought leadership series – Q’d Up Mobility.

NAIAS has also formed a marketing partnership with the Automotive Press Association (APA) and Society of Automotive Analysts (SAA) to cross-promote programming in the months ahead.

The monthly web-based series will serve as a platform for the industry’s top executives, experts and analysts to discuss their latest insights and share mobility innovations.  Q’d Up Mobility will provide a glimpse into what the now canceled 2020 show had queued up for guests. The idea emerged from the tremendous industry interest for AutoMobili-D, NAIAS’s mobility showcase for technology displays and thought leadership, before the spread of COVID-19 led to the cancelation of the 2020 NAIAS.

Dr. Martin Fischer, president of ZF North America, will be first to take part in Q’d Up Mobility on September 22. Fischer will open a window into the business strategy that is not only steering a 100-year-old automotive supplier through a global pandemic but is also helping to transform the organization into a global leader in autonomy, integrated vehicle safety, electrification and vehicle motion control technologies.

Click here for more information and to register for free for the September 22 event.


The Auto Industry Faces Costly Low Inventory Levels


The automotive industry is seemingly greeted by new challenges each week since this pandemic hit, and when it wasn’t factory shutdowns and abysmal demand it was recent lamentations that the industry as a whole is suffering from “brain drain” as Silicon Valley snares its top talent.

Take a deep breath. There’s a new issue for car companies as Automotive News reports that there are record low inventories of new cars on U.S. dealer lots, and it’s actually costing them sales. In fact, the outlet says that the industry is facing “the lowest nationwide inventory level since November 2011.”

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Auto Industry Needs to Play Catch-Up

Source: Wards Auto

There’s much we don’t know about COVID-19, and figuring out to what degree it will further affect the auto industry remains a difficult question with no definitive answers. That doesn't mean analysts don’t have some ideas.

What the sales slowdown and production stoppages in the early part of 2020 mean for whatever happens in 2021 is fodder for a wide-ranging session entitled “Shared Mobility in the Age of Social Distancing” at last week’s virtual Summer Festival of Automotive, which included the WardsAuto Interiors Conference and WardsAuto UX Conference.

Click here for the rest of the article.


New DuckerFrontier Survey Finds Aluminum Remains Fastest Growing Automotive Material, Emerging as a Preferred Metal for EVs

Source: Green Car Congress

A new survey conducted by DuckerFrontier finds that aluminum, already the fastest growing automotive material, is expected to grow to content levels of 514 pounds per vehicle (PPV) by 2026, up 12% from 2020 levels.

The new survey analyzes the latest information on material content for North American light vehicles from the full automotive value chain, including automakers and their suppliers, and credits aluminum content penetration increases to its growing use in vehicle closure parts, body-in-white parts and chassis applications in traditional vehicles, as well as growth of electrified powertrain and battery electric vehicle (BEV) platforms.

Click here for the rest of the article.


Auto Industry Retrenches After Second Quarter Losses

Source: NPR

All of Detroit’s car manufacturers took financial hits in the 2nd quarter. General Motors reported the smallest loss, dropping about $800 million dollars from April through June. Fiat Chrysler lost more than a billion dollars. Ford would’ve lost $2 billion without a huge gain in its investment in autonomous vehicles.

Click here for the rest of the article.


Trump's Trade War Drives Some Auto Jobs to China

Source: NBC

In a new escalation of the trade war with China, the President has proposed new tax incentives to get U.S. manufacturers, notably including automakers like General Motors, to bring back jobs.

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Car-Buying Tips Amid COVID-19 - Six Key Questions Answered On New, Used Cars, Trucks, SUVs

Source: The Gleaner

Looking for a deal on a car in the midst of the pandemic? There are some to be had, but don’t expect everything to be on sale just because the economy is sputtering. Automakers dialed back discounts in June after ramping them up in May, and interest rates have ticked upwards after reaching historic lows, but deals are still better than this time last year.

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Will the Reminisce Soon Be: ‘I Remember My First CUV?’

Source: Wards Auto

People of a certain age sometimes reminisce about their first car. The way things are going, generations will soon ruminate, not about their first car, but rather their first CUV, SUV or pickup. That’s because cars are becoming endangered species of sorts.

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Global Autos on Track for Cherished “V” Recovery but Stall Mode Spooks Investors

Source: Forbes

Automotive industry investors hopes for a “V” shaped global recovery from the coronavirus crisis look like being fulfilled at least for a while, although there are worries it might still stall before the end of the year. That’s the view of industry forecasters, who expect global sales in 2021 to almost regain 2019 levels, after the virus caused unprecedented mayhem in the first half of 2020.

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