Ford’s 2021 Trends Report Explores How Consumers are Adapting to Life During a Pandemic

As a professional futurist, Ford’s Sheryl Connelly long embraced the mantra that “No one can predict the future, but that doesn’t mean we can’t prepare for it.” Yet even the most prepared organizations couldn’t have anticipated the pace and fury of change that unfolded over the course of 2020. Now, as we barrel into 2021 and look forward to a post-pandemic world, it’s clear that the changes have changed us. We might be nostalgic for “normal times,” but we are not who we were. We can look back – but we can’t go back.

Join Connelly and the SAA on February 23 as she will examine how society is adapting – how consumers, communities and businesses alike are rewriting the rules of living, working, buying, traveling and more.

Connelly will present highlights from Ford’s 2021 Trends Report for the first 20 minutes, which will be followed by a 20-minute 1-on-1 moderated by Cox Automotive’s Michelle Krebs. The final third of the meeting will feature questions from attendees. All attendees will receive a link to Ford’s interactive report following the event.

Click here for more information.


Rethinking Our View of Mobility — a Virtual “Fireside” Chat Magna CEO Swamy Kotagiri

Join the SAA on March 18 for a virtual “fireside” chat featuring Magna CEO Swamy Kotagiri with Michael Ramsey, Vice President, Analyst at Gartner Research. During this candid conversation, Kotagiri will share his thoughts on:

  • The future of mobility
  • Predictions for industry-wide growth
  • Magna’s approach to evolving mobility and how it aligns with secular trends in electrification, advanced driver assistance systems (ADAS) and mobility as a service
  • Recent collaborations formed with Fisker and LG Electronics
  • Challenges facing leaders in a post-COVID era

On Jan. 1, 2021, Kotagiri began his tenure as CEO at Magna International. Kotagiri has been with Magna, one of the world’s largest suppliers in the mobility space, for more than 21 years and served in various product groups and corporate roles, spanning functions including engineering, operations and R&D.

Click here for more information.


January New Vehicle Sales Offer Positive Start for 2021

Source: The Detroit Bureau

The handful of carmakers providing sales numbers for January reported promising results, delivering small gains compared with the pre-pandemic sales in January 2020.

Click here for the rest of the article.


Job Titles Added to the Membership Directory

You can now view the job titles of SAA members in the SAA Membership Directory. The online directory can be found in the “members” section of the SAA website at


How the Pandemic is Changing the Automotive Industry

Source: Tribune News Service

The message emanating from the Society of Automotive Analysts' 2021 Automotive Outlook Conference, held virtually last week, reinforced what Greek philosopher Heraclitus said some 2,500 years ago: “There is nothing permanent except change.” COVID-19 has quickened the pace of change in an industry overwhelmed by the challenges of autonomous driving, shared mobility and driveline electrification, trends that are already upsetting traditional business models. Here’s how the current tsunami of events is affecting the automobile industry worldwide, according to industry analysts.

Click here for the rest of the article.


Improve Recall Completion Rates for Safer Vehicles and Peace of Mind

Source: LexisNexis Risk Solutions

To help automakers in their efforts to locate current owners of recalled vehicles, LexisNexis Risk Solutions has introduced LexisNexis® Recall Clarity, a solution that can expand automakers’ outreach, leading to higher recall completion rates. Read on to learn how on average we have helped automakers locate 96% of hard to find vehicles with the ability to append customer contact information on 99% of those vehicles.

Click here for the rest of the article.


Pandemic Acts as Catalyst for Additional Change in Auto Industry, Analysts Suggest

Source: The Detroit Bureau

The COVID crisis is proving to be a bigger accelerator for altering the automotive industry in fundamental ways than originally expected. OEMs must continue to grapple with the challenges brought about by autonomous driving, shared mobility, driveline electrification, but now there are additional changes in manufacturing as automaking transforms to a product from a service. That’s the message emanating from the Society of Automotive Analysts’ 2021 Automotive Outlook Conference.

There’s little doubt that the pandemic impacted the industry, with annual sales falling 14% worldwide, and 16% in the United States, according to Pete Kelly, managing director for LMC Automotive. While Kelly doesn’t foresee a complete rebound in the U.S., he does see a 9% increase to for 2021, with global sales improving to 87 million units from 74.6 million, although a shortage in semi-conductors is holding back production.

Click here for the rest of the article.


Auto Sales Bounce Back In 2021, But Not All The Way; Prices Stay High

Source: Forbes

Forecasters expect U.S. auto sales to continue to bounce back in 2021, but not all the way back to pre-coronavirus levels. Consumers can also expect prices to remain high for new cars and trucks. New-vehicle inventories have improved since last spring, but supplies are still low relative to demand. The usual formula for big discounts is when there’s too much supply and not enough demand.

Click here for the rest of the article.


Manufacturing and Distribution 2021 Outlook

Source: Plante Moran

As we head into 2021, we have many reasons to be optimistic about the coming year. Middle-market manufacturers have continued to thrive in the current environment despite the tremendous challenges brought by the COVID-19 pandemic. Businesses engaged in e-commerce and those leveraging advanced manufacturing technologies, in particular, have been — and are very likely to continue to be — successful.

Click here for the rest of the article.


Analysts Predict Top Three Trends That Will Shape 2021 Auto Industry

The car shopping analysts at Edmunds report that the auto industry is on track for greater stability and healthier sales this year, forecasting that 15.5 million new cars will be sold in 2021. Edmunds analysts note that this would represent a 6.5 percent lift compared to last year.

Click here for the rest of the article.


All-Outdoor Motor Bella will be Held September 2021 Instead of the NAIAS This Year

In the latest round of pandemic-related changes to normalcy, The North American International Auto Show (NAIAS) announced that they will not be holding the auto show as planned in 2021. Instead, show officials announced an all-outdoor event called the Motor Bella.  Taking place September 21-26 2021, at the M1 Concourse in Pontiac, the Motor Bella will showcase key vehicles and new technologies in what has been described as a “playground for auto enthusiasts.”

Click here for the rest of the article.


Auto Analyst Explains GM’s 2035 All-Electric Impact

Source: WOOD-TV

A major move by Michigan car giant General Motors has the automotive industry ramping up for the future. GM announced Thursday its going all-electric by 2035, meaning in about 14 years, the automotive company will no longer make gas-powered cars.

Click here for the rest of the article.


Plante Moran Provides a Seven-Point Cybersecurity Assessment

Are you working aggressively to protect your information systems and data, yet you’re still unsure of the effectiveness of your security controls? These seven areas can shed light on how well you’re protecting the confidentiality, availability, and integrity of your information and IT assets, as well as compliance with various security and privacy regulations.

Click here for the rest of the article from Plante Moran.

Who Would Have Thought That an Economically Devastating Pandemic Might Be Good for Vehicle Demand?

Source: LMC Automotive 

We have highlighted a renewed enthusiasm for personal mobility in previous blog posts and continue to be intrigued by the change in vehicle purchasing behavior resulting from the pandemic. The risk of exposure to the virus has made many consumers shift away from public transport and look to their own vehicles instead. An interesting recent survey by Capgemini has shown a marked change in preferences over the year of the pandemic. Its findings are unambiguous: globally, people want to own and use a vehicle more than before the advent of COVID-19.

Click here for the rest of the article.

Share This:

Leave a Comment

You must be logged in to post a comment.