The latest news releases from the SAA:


Society of Automotive Analysts (SAA) Announces Two New Board Members from Microsoft and Magna


March 4, 2021 -- The Society of Automotive Analysts (SAA) has announced its Board of Directors for 2021. Scott Tappan will continue to serve as the SAA president for the 2021 term.

Two new members were elected to the SAA’s Board of Directors:

  • Raj Paul, Regional Industry Business Leader, Automotive Americas, Microsoft
  • Steve Hallman, Global Marketing Director of Body and Chassis, Magna International

“For 35 years, SAA has provided members unique access to industry leaders, compelling events and strategic insights to inform their business planning requirements,” Tappan said. “Adding thought leaders like Raj and Steve further broadens the talent on our board, which is already considerable, and will provide additional value to our members.”

The 2021 SAA Board of Directors now includes:


  • President – Scott Tappan, President, Strategic Sales Solutions
  • Vice President – Abey Abraham, Managing Director, DuckerFrontier
  • Secretary – Adam Bernard, Associate Director, Competitor Intelligence, General Motors
  • Treasurer – Jeff Bagalis, Managing Director, Accurity Group LLC


  • Anne Cascadden, Trade Commissioner, Canadian Consulate General
  • Daron Gifford, Partner, Strategy and Automotive Consulting Leader, Plante Moran
  • Ken Horbatiuk, Manager of Competitive Intelligence, Stellantis
  • Fred Hubacker, Managing Director, Conway MacKenzie
  • Cristi Landy, Senior Product and Strategic Planning Manager, Waymo
  • Colin Langan, Automotive and Mobility Analyst, Wells Fargo
  • David Petrovski, Director of Sales, IHS Markit
  • Anthony Pratt, Associate Director of Autonomous Vehicle and Mobility Strategy, Ford Motor Co.
  • Jeff Schuster, President of Americas Operation and Global Vehicle Forecasting, LMC Automotive
  • Ethan Snyder, Director of Product Research Analytics, Rivian
  • David Stout, General Manager, Global Electronics


About the Society of Automotive Analysts (SAA)

The SAA’s mission is to provide members timely access to automotive insights from a wide range of perspectives. The SAA aims to provide automotive professionals exclusive access to industry leaders, early insights and outstanding networking opportunities. SAA members include every automotive industry professional interested in timely and useful auto industry data, discussion and dissemination of ideas, concepts and solutions. For more information on the SAA, go to