The Top Business Intelligence and Analytics Trends for the Automotive Industry 2022
Author: Dan Sommer
Qlik Senior Director, Global Market Intelligence Lead
What’s struck me in the past years is how the tools we have at our disposal, at a societal and corporate level, are insufficient to solve the big challenges we face. We see this with the pandemic, climate change, social inequity and much more. And, more recently, in the disruptions in supply chains, which have created global shortages of key components and materials – many of those impacting the automotive industry. To solve our biggest issues, we don’t have a choice but to get together and create joint, interwoven solutions.
The significant tech modernization seen over the past 18 months – described in our previous trends' post “the great digital switch” –has accelerated digital transformation and unlocked unprecedented innovation opportunities. Big data, AI and automation are no longer elusive, but there for the taking in this race toward digitalization. In one Gartner survey, 77% of CIOs say that they are in the process of reaching the "next normal"; however, there are plenty of challenges you can’t buy your way out of. A recent IDC survey revealed that in much of the world “finding talented and skilled employees” is the most significant obstacle to achieving business goals. It is no longer enough to innovate within the four walls of your organization. You need to think bigger.
All of this should lead up to the realization that you can’t go it alone. If you are not part of an ecosystem, you will struggle. But it’s not enough. To remain a force to be reckoned with, you need to partner, to interweave with other entities, to create resilient “ropes,” or value chains. By combining your capabilities, you can pool resources, open-up new opportunities, and harness data that you would have been unable to collect alone. This will increasingly be the product/service that you’ll provide. Ray Wang of Constellation Research describes this very well in his new book “Everybody Wants To Rule The World.”
What happens when you take a new, interwoven approach to solving problems? Is this just fantasy? Well, we saw it happen on the world stage with the development of COVID vaccines, when pharmaceutical companies formed joint ventures and partnered with academic institutions to accelerate development. We saw it when individual investors banded together to topple the hedge funds in their shorting of GameStop. And, we see it in open-source intelligence communities, which The Economist recently reported on, where academics, activists, journalists and data scientists are collaborating for the greater good. This interwoven approach is the catalyst for accelerated digital innovation – and it’s your way forward in an interconnected world. The API economy opens entirely new possibilities, and, in this year’s trends, we highlight 10 trends in data and analytics that will help make this possible.
About the Author
Dan Sommer, Qlik Senior Director, Global Market Intelligence Lead is responsible for the supply, demand, macro, and micro picture. He is a former Gartner analyst specializing in markets, trends, competitive landscape evaluations, and go-to market strategies.
Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. Our cloud-based Qlik Active Intelligence Platform delivers end-to-end, real-time data integration and analytics cloud solutions to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik does business in more than 100 countries and serves over 50,000 customers around the world.