What's New at the SAA


Join the SAA on November 17 for an exclusive, virtual, audience-driven tour that will showcase one of the first production Rivian R1T electric, full-size pick-ups. The tour will include key designers and engineers, live from the Rivian office in Irvine, California. The audience will direct the tour with Rivian execs zooming in on what you request.



The past couple of years has created unprecedented challenges for the global supply base. Join the SAA on December 7 for a deep dive into what every automotive supplier should be considering heading into 2022, and to examine strategies for success.



Attendees of SAA’s October 19 webinar received an update on the Chinese automotive industry from Michael Dunne, CEO of ZoZo Go, an advisory firm specializing in China’s electric and autonomous tech markets. Michael’s compelling views on the Chinese market continue to make him one of the SAA’s most popular speakers.


The SAA and its Young Professionals Network (YPN) hosted "Reimagining the Future of Mobility" on August 18. A panel of experts discussed the mobility ecosystem and a variety of other timely topics.


This Lunch & Learn on June 22nd featured the latest market forecast from LMC Automotive, and a discussion on the electric vehicle market. LMC also reviewed its new product — the “Global Hybrid and EV Bulletin.”  The Bulletin is a monthly service that provides global reporting and a region by region look at the EV market, starting with last month’s performance.

Industry Insight Video Series

In this edition of SAA's Industry Insights, Dave Andrea of Plante Moran discusses the findings of the 2021 WRI Study, which analyzes the working relationship between the top 6 OEMs and their suppliers.


The Society of Automotive Analysts is an organization that provides members with:

  • Direct and personal access to industry leaders
  • Exclusive events across the broad scope of the automotive industry
  • Networking and interaction with key influencers



The Latest SAA Newsletter

Oct 5, 2021

• Register Today for Oct. 19 Webinar – The View from Asia
• Save the Dates
• Chip Shortage Expected to Cost Auto Industry $210 Billion in Revenue in 2021
• Global Light Vehicle Demand Hit Hard by Supply Disruptions, Delaying Recovery by More than a Year
• For Auto Industry, No Time to Rest
• Rivian is Coming. Here’s Why it Matters
• Cyber Security: Considerations for the Next Generation of Connected Vehicles
• The Path to Electrification: Consumers, Products and Enablement
• One in Five Automotive Industry Leaders See Intelligent Systems as the Future Predominant Business Model
• Blockchain Strategies for Businesses are Gaining Popularity at Breakneck Speed
• BMW Startles Investors With Raised Profit Forecast Despite Chip Crisis
• GM New Vehicle Sales Take Huge Hit in 3rd Quarter — But Not All Models are Hurting
• Ford’s Sales Improving, But Still Down by 27.4% in the Third Quarter
• Vehicle Supply Crisis Causes September U.S. Auto Sales to Fall to Their Lowest Level in 2021, Bringing the Recovery to a Halt
• The Rising Resilient: How Workforce Resilience Will Enable Businesses to Thrive
• Why There Won’t Be Another Success Story Like Tesla in the Automotive Industry

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2021 SAA Events

Mar 22, 2021

The SAA has a robust line-up of events planned for 2021. Check regularly for updates.

Click here to learn more.

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Automotive COVID-19 Recovery Series Helps Navigate a Path to a “New Normal”

Mar 1, 2021

IHS Markit has published three insight pieces providing research and perspectives into how the U.S. new and used vehicle ecosystems have already evolved from their pre-COVID-19 days, and, more importantly, what the more settled post-COVID-19 world, when it does arrive, will look like. These papers help navigate a path to a “new normal” in such unique times.

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Is the Chip Shortage a Perfect Opportunity for BEV Growth in the U.S.?

Jul 14, 2021

By year-end, there will be 21 new BEVs in the US market and we anticipate twice that number of new arrivals in 2022. Are we finally entering a phase of higher BEV demand? And when can we expect BEVs to overtake their ICE counterparts?

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Don’t Repeat Mistakes That Led to the Microchip Shortage

Apr 8, 2021

The great microchip crunch that has squeezed the auto industry should be mostly over by the middle of this year. But carmakers shouldn’t be so quick to forget the crisis’ lessons: Not only will there be a next time, but that next time will likely be worse.

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Pandemic Acts as Catalyst for Additional Change in Auto Industry, Analysts Suggest

Feb 1, 2021

The COVID crisis is proving to be a bigger accelerator for altering the automotive industry in fundamental ways than originally expected. OEMs must continue to grapple with the challenges brought about by autonomous driving, shared mobility, driveline electrification, but now there are additional changes in manufacturing as automaking transforms to a product from a service.

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Motor Bella, the First Outdoor Detroit Auto Show, Was Weird But Cool

Oct 1, 2021

Last year was supposed to be the first year for the Detroit Auto Show, also known as the North American International Auto Show, to move to its new summer date. Then the pandemic happened, and the plan was to do the new summer show in 2021. Then the pandemic continued. So with one more revision, the show became merged with another planned car show called Motor Bella, and it was all moved to September, and up to the M1 Concourse race track in Pontiac.

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Gen Y, Z Lead The Way With EVs

Mar 21, 2021

It has to be music to the ears of General Motors, Tesla, Rivian and other electric-savvy automakers.
One in four Gen Y and Z auto intenders say electric vehicle technology is a “must-have” in their next car.

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Enterprise Value Increases to Drive Robust Automotive Supplier M&A Activity

Jun 18, 2021

Analysis indicates that global aggregate auto supplier enterprise values will increase over $400 billion by the spring of 2022 (two years after the pandemic began), leading to robust M&A activity in the next 24 months.

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Informa Tech Automotive Group: Connecting the automotive and technology ecosystem to inform, inspire and accelerate a brighter future.

Combining the research expertise of Wards Intelligence, the reach and community of WardsAuto, and the connection and event power of TU-Automotive, our trusted brand pillars provide expert direction into automotive and technology with unrivaled opportunities to develop and differentiate your company’s position within it.

Ford Motor Company has issued an update to its Production Purchasing Global Terms and Conditions (effective July 1, 2021). Suppliers to Ford must carefully consider the changes and differences from prior versions of these Terms in order to understand the implications for their businesses.Foley & Lardner LLP prepared an analysis to help suppliers navigate these changes by not only identifying the most significant provisions and changes, but also explaining the possible implications and recommending strategic responses that suppliers should consider. Click here to view a PDF of the analysis.


Auto-Recall Attention Turns to Integrated Electronics

Apr 28, 2021

“New technologies lead to new challenges,” says NHTSA’s Stephen Ridella during the 8th Annual Automotive Recalls Summit held in partnership with Stout on March 18.

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