Events. Networking. Access.


What's New at the SAA


More than 120 industry executives attended the 32nd Annual Automotive Outlook Conference on Jan. 13. This event sets the stage for the first week of the North American International Auto Show and educates attendees on what to expect on the year ahead. Attendees heard from leading analysts, Rivian Automotive executives and more. Presentations can be seen in the Members Section. 


The SAA partnered with Toyota to provide SAA members with an insider’s look at Toyota’s N.A. R&D/Headquarters and Collaborative Safety Research Center (CSRC). Attendees will heard the latest R&D and autonomous driving updates from the world’s largest automaker.


Ford Motor Co. is betting on both the future of the automotive industry and the city, with its purchase of the Michigan Central Station. SAA members and guests heard about Ford’s plans and experienced some great networking at Corktown’s newest hot-spot – Bobcat Bonnie’s


The Society of Automotive Analysts is an organization that provides members with:

  • Direct and personal access to industry leaders
  • Exclusive events across the broad scope of the automotive industry
  • Networking and interaction with key influencers



The Latest SAA Newsletter

Jan 2, 2019

• Need NAIAS Credentials? Register for Automotive Outlook Conference Today
• The Auto Industry Said Goodbye to a Lot of Cars in 2018
• Edmunds Experts Forecast 16.9 Million New Vehicles will be Sold in 2019
• Top Auto Industry Stories of 2018: From a Jailed CEO to the End of the World as We Know it
• Dave Andrea Joins Plante Moran’s Strategy and Automotive/Mobility Consulting Practice
• What’s New on the SAA Website
• Europe: Brexit, Possible U.S. Tariffs, Italy Volatility Forecast to Slow Auto Growth in 2019
• Welcome New SAA Members

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2018 Event List

2018-19 SAA Events

Nov 1, 2018

The SAA has a robust line-up of events planned for 2018. Check regularly for updates.

Click here to learn more.

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General Motor’s Restructuring – Why Do it and Why Now?

Dec 21, 2018

General Motors announced a significant restructuring on November 26th 2018, including a 15% reduction in their salaried workforce, the shuttering of the Lordstown and Detroit-Hamtramck assembly plants in the US and the Oshawa assembly complex in Canada in 2019. In addition, the Baltimore Operations and Warren Transmission plants will also be shut down in 2019.
So in a current environment with an economy that is likely to grow near the 3% level, a US auto industry holding steading above the 17 million unit level and GM earning nearly $6 billion through the first 3 quarters of 2018, many are asking, why would GM make cuts of this magnitude now?

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Applying Operational PDCA to Trade and Tariff Risk

Sep 1, 2018

NAFTA negotiations are proceeding, and additional tariffs are being considered on Chinese products related to Section 301 actions and the automotive Section 232 investigation. In the latest thought leadership piece from Plante Moran, learn how business leaders can stay ahead of uncertainty related to trade and tariff risk.

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SAA Automotive Outlook Conference Recap: “Learn to Stop Worrying and Love Volatility”

Jan 15, 2019

Last Sunday I was honored to present FSG’s Global Economic Outlook at the Society of Automotive Analysts’ Outlook conference in Detroit, the unofficial kickoff of the prestigious North American international Auto Show. I lightheartedly titled my presentation “How to Stop Worrying and Love Volatility” because 2019 promised to feel even more unstable for business and investors than 2018.

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Autonomous Vehicle Awareness Rising, Acceptance Declining

Aug 16, 2018

In the race for self-driving cars, building consumer trust when it comes to safety is just as important as building the technology. According to findings from the 2018 Cox Automotive Evolution of Mobility Study: Autonomous Vehicles, consumer awareness of driverless vehicles has skyrocketed and the desire for autonomous features is high.

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Meet Kirsten Hewson — the 2018 SAA Scholarship Winner

Sep 6, 2018

Kirsten Hewson is the 2018 recipient of SAA’s Thought Leader of Tomorrow Scholarship. Kirsten, who grew up in Royal Oak, Mich., is currently studying marketing at Oakland University. Q) What is your career goal? A) My career goal is to become a marketing manager or a brand manager. I would love to work on a…

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Automakers in the Crosshairs as Democrats Head for Congress

Nov 12, 2018

Few recent administrations have taken as many steps as Trump’s that directly impact automotive manufacturers and suppliers, autoworkers and auto buyers. Automakers would clearly like to see Democrats find a way to get the Trump administration to back down on steel and aluminium tariffs.

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