What's New at the SAA


The event will look at what 2022 has in store for OEMs and suppliers and provide updates and forecasts on North American sales dynamics, vehicle production, electrification and autonomous vehicles. The compelling speaker line-up is led by Elaine Buckberg, GM’s chief economist, and Sheryl Connelly, Ford’s chief futurist.



The past couple of years has created unprecedented challenges for the global supply base. During an informative session on December 7, SAA members received a deep dive into what every automotive supplier should consider heading into 2022, and examined strategies for success.



SAA members and guests received a virtual tour on November 17 of one of the first production Rivian R1T electric, full-size pick-ups. The tour was driven by the audience and led by Ethan Snyder live from the Rivian office in Irvine, California. 


Attendees of SAA’s October 19 webinar received an update on the Chinese automotive industry from Michael Dunne, CEO of ZoZo Go, an advisory firm specializing in China’s electric and autonomous tech markets. Michael’s compelling views on the Chinese market continue to make him one of the SAA’s most popular speakers.


The SAA and its Young Professionals Network (YPN) hosted "Reimagining the Future of Mobility" on August 18. A panel of experts discussed the mobility ecosystem and a variety of other timely topics.

Industry Insight Video Series

In this edition of SAA's Industry Insights, Dave Nemtuda of LexisNexis discusses improving recall completion percentages and performance through enhanced owner intelligence.


The Society of Automotive Analysts is an organization that provides members with:

  • Direct and personal access to industry leaders
  • Exclusive events across the broad scope of the automotive industry
  • Networking and interaction with key influencers



The Latest SAA Newsletter

Jan 5, 2021

• GM Economist and Ford Futurist Lead Compelling Lineup of Automotive Outlook Conference Speakers
• Register for Outlook and Receive Free Registration to Vehicle Roundtable Discussion
• What Happened with the Semiconductor Chip Shortage — and How and When the Auto Industry Will Emerge
• Top 5 Automotive Trends to Watch Out in Next Year
• 8 Predictions About the Future of the Auto Industry
• U.S. Light Vehicle Sales in December Fall by 27% YoY, Closing a Turbulent 2021 at 14.9 Million Units
• Off to the Races: EPA’s Aggressive New Fuel Efficiency Standards Will Fundamentally Reshape How Cars are Made and Powered
Industry 4.0 Guidebook: It’s Time to Level Up Your Manufacturing
• Check Out Latest SAA Industry Insights Video
• From SPACs to Chips: Five Ways 2021 May Have Forever Changed the Auto Industry
• $29,000 for an Average Used Car? Would-Be Buyers Are Aghast
• Toyota Dethrones GM as Number One U.S. Automaker
• What’s Ahead for the Auto Industry in 2022?
• New Car Sales in 2022 Will See Bigger Rebound as Chip Supply Improves, Analyst Says
• Interest in Hybrid Vehicles Still “Significantly” Outpacing Full Battery Electrics
• At CES, Tech Alliances Firm Up in the Self-Driving Car Wars

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2022 SAA Events

Dec 20, 2021

The SAA has a robust line-up of in-person and virtual events planned for 2022. Check regularly for updates.

Click here to learn more.

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Auto Demand Levels Remain Depressed on Chip Famine Alongside Race Between Vaccine & Variants

Dec 21, 2021

IHS Markit forecasts new light vehicle sales of nearly 82.4 million globally in 2022, up 3.7%. IHS Markit projects the industry will finish out 2021 with nearly 79.4 million light vehicles sold, and industry demand levels will continue to be restrained next year as the semiconductor supply chain remains challenged.

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What it is Like to be an Auto Analyst

Dec 20, 2021

From vehicle electrification to autonomous driving, the automotive industry is changing rapidly. LMC’s Director of Asia-Pacific Forecasting, May Arthapan, describes why this is such an exhilarating time to be an analyst in the sector.

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Digital Transformation Isn’t an Option, It’s Essential

Dec 12, 2021

View the on-demand sessions from the 2021 Tech Summit, a two-day virtual event that featured panel discussions on issues poised to change the face of the public and commercial industry sectors, such as digital transformation, workforce and talent retention, data transparency, and strategy and operations.

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35th Annual Automotive Outlook Conference

Dec 1, 2021

The 35th Annual Automotive Outlook Conference on January 27, 2022 will be SAA’s first in-person event since the start of the COVID. The SAA flagship event will take place at Marelli’s new headquarters in Southfield, MI.

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Technology Predictions: What’s Ahead for the Auto Industry in 2022

Dec 21, 2021

Following two years of market disruption, automotive manufacturers and suppliers are eager for positive news. Indeed, some regions and vertical segments are mitigating risks and addressing shortages with agile shifts and creative strategies. They provide pragmatic best practice models and inspiration for the organizations still struggling with heavy revenue losses from the microchip shortage. Undeniably, 2021 was a difficult year for manufacturers, OEMs, and suppliers. As we turn to 2022 to absorb and adapt to the many COVID-related blows, some predictions seem safe to bet on.

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Rising EV Sales May Weaken U.S. Automaker Credit Metrics Over Time

Jan 6, 2022

If margins on battery-operated automobiles are slow to improve, increased electric vehicle (EV) penetration may be leveraging for some US automakers over the long term, given the large investment required to grow EV production, says Fitch Ratings.

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Informa Tech Automotive Group: Connecting the automotive and technology ecosystem to inform, inspire and accelerate a brighter future.

Combining the research expertise of Wards Intelligence, the reach and community of WardsAuto, and the connection and event power of TU-Automotive, our trusted brand pillars provide expert direction into automotive and technology with unrivaled opportunities to develop and differentiate your company’s position within it.

Ford Motor Company has issued an update to its Production Purchasing Global Terms and Conditions (effective July 1, 2021). Suppliers to Ford must carefully consider the changes and differences from prior versions of these Terms in order to understand the implications for their businesses.Foley & Lardner LLP prepared an analysis to help suppliers navigate these changes by not only identifying the most significant provisions and changes, but also explaining the possible implications and recommending strategic responses that suppliers should consider. Click here to view a PDF of the analysis.


Auto-Recall Attention Turns to Integrated Electronics

Apr 28, 2021

“New technologies lead to new challenges,” says NHTSA’s Stephen Ridella during the 8th Annual Automotive Recalls Summit held in partnership with Stout on March 18.

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