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Ford’s 2021 Trends Report Explores How Consumers are Adapting to Life During a Pandemic
February 23 @ 1:00 pm - 2:00 pm
No one saw 2020 coming the way it did…
So, what does it all mean for 2021 and beyond?
As a professional futurist, Ford’s Sheryl Connelly long embraced the mantra that “No one can predict the future, but that doesn’t mean we can’t prepare for it.” Yet even the most prepared organizations couldn’t have anticipated the pace and fury of change that unfolded over the course of 2020. Now, as we barrel into 2021 and look forward to a post-pandemic world, it’s clear that the changes have changed us. We might be nostalgic for “normal times,” but we are not who we were. We can look back – but we can’t go back.
This session will examine how society is adapting – how consumers, communities and businesses alike are rewriting the rules of living, working, buying, traveling and more.
Sheryl Connelly will present highlights from Ford’s 2021 Trends Report for the first 20 minutes, which will be followed by a 20-minute 1-on-1 between Michelle Krebs and Sheryl. The final third of the meeting will feature questions from attendees.
All attendees will receive a link to Ford’s interactive report following the event.
Ford Motor Co.
Connelly has served as Ford’s corporate futurist for over 15 years. As the Chief Futurist, Connelly and her team led discussions on long-term thinking, planning and strategy. Her responsibilities include identifying global trends, exploring potential implications and cascading the futuring insights to organizations throughout the company, including design, product development and corporate strategy. Forbes Magazine recently recognized her as one of the Most Influential Women in Futuring; Fast Company has identified her as one of the Most Creative People in Business; and TechWeek has included her in its Top 100. At the request of the World Economic Forum, she sat on its Global Advisory Committee on transportation in 2015 and 2016. Sheryl has been featured speaker around the world included TED2018 and TED Global 2013.