Ford’s 2023 Trend Report (Webinar)
February 15 @ 1:00 pm - 2:30 pm
This webinar will examine how society is adapting – how consumers, communities and businesses alike are rewriting the rules of living, working, buying, traveling and more.
Jen Brace, Ford’s Trends and Futuring Manager, will discuss consumer trends to watch and present highlights of the automaker’s annual Further with Ford Trends Report. Following Jen’s summary of the report, she will answer questions from attendees. Attendees will also receive a link to access the interactive Trends Report following the meeting.
About Jen Brace: Jen, Trends and Futuring Manager at Ford, leads discussions on long-term thinking, planning and strategic development. By researching demographic shifts, identifying market outliers and developing data-driven scenarios for the future, she challenges her colleagues to think through a broad range of possible narratives before settling on a plan of action. Throughout her 19-year career with Ford, she has launched multiple versions of SYNC in vehicle technology, led user experience research projects on autonomous vehicles and drove innovation in mobility from Greenfield Labs in Palo Alto, CA.
Jen currently resides in Plymouth, Mich., and holds a BS in Mechanical Engineering and an MS in Engineering Management from the University of Michigan.
This event is free for SAA and APA members (registration required); $39 for non-SAA members