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Accelerating Change: Advanced Look at Urban Science/Harris Poll Insights

May 7 @ 8:00 am - 11:00 am

This event is held in partnership with:

Accelerating change: advanced look at Urban Science/Harris Poll insights regarding dealer relevance, proprietary Urban Science EV sales microstudy

Several Urban Scientists – some of the auto industry’s leading experts – will present insights and perspectives that will better position OEMs and dealers to make decisions based on the power of science – not speculation. 

Exclusive access: SAA/APA attendees and members will have the first industry access to embargoed materials highlighting findings from this year’s Urban Science Dealership Transformation Index (DTI). The DTI provides a snapshot of dealers’ and the auto-buying public’s evolving views of the traditional dealership network through research conducted alongside The Harris Poll.

Attendees will also receive first industry access to an electric vehicle (EV) sales-trend microstudy rooted in Urban Science’s unrivaled industry sales data, which is updated daily.


8 a.m. – 9 a.m. registration, networking and continental breakfast (featuring the Cappuccino Man)

9 a.m. – 10 a.m. presentation by Urban Science

10 a.m. – 11 a.m. panel discussion + Q&A

Speakers will include:


Simon Bradley

Global Practice Director, Network

Urban Science



Thomas Kondrat

Global Lead, Advanced Analytics

Urban Science


Data and insights from the Urban Science/Harris Poll Research and Urban Science EV-sales microstudy will include:

Dealer relevance

  • 2024 Dealer Transformation Index year-over-year movement and trends
  • Improving consumer perception of (dealer) future readiness and relevance
  • Return of dealer optimism

Consumer journey

  • Omnichannel shopping expectations
  • Role of traditional dealerships
  • Digital retailing and the rise of AI
  • Connected-car technology and related adoption preferences
  • Generational purchasing trends and perceptions

The EV future

  • Consumer perceptions of EV readiness, plus barriers and purchase considerations
  • Urban Science analysis of EV adoption/sales trends
    • Interesting/surprising hot spots
    • States/regions leading the pack
  • The power of EV forecasting for OEM and dealer strategic planning
      • Case study on charge station optimization to meet local capacity and convenience gaps

Urban Science is the only company in the world that has industrywide sales data that’s updated daily; this uniquely positions the company to help its clients – OEMs and dealers, and the AdTech firms that support them – to achieve cohesion and clarity, and quick, decisive decision-making. While the depth, accuracy and speed of Urban Science’s data are simply unmatched, that’s only part of what makes the company unique. Its people, also known as Urban Scientists, are some of the industry’s leading experts. At this event, they’ll present insights and perspectives that will better position OEMs and dealers to make decisions with the power of science, not speculation.

This event is free to attend, but registration is required.

Parking will be validated for attendees. 



May 7
8:00 am - 11:00 am
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Urban Science
400 Renaissance Center, Suite 2900
Detroit, MI 48243 United States
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