Fellow SAA Members:

2020 was certainly a year like no other. Even during these trying times, the automotive sector survived and heads into 2021 with renewed optimism and hopes of a strong post-COVID resurgence. The Society of Automotive Analysts (SAA) shares this optimism.

The SAA had to make significant changes in 2020. In more than 30 years of existence, we have been known as an organization that holds timely and relevant events, offers unique access to industry leaders and provides outstanding networking opportunities. Once the pandemic hit, the SAA Board of worked hard to determine how to best continue offering our members valuable insight that couldn’t be found elsewhere. The result was a strong line-up of webinars featuring compelling speakers and topics.

The SAA Board understands we are all experiencing “Zoom fatigue”. At the same time, we want to make sure we continue to offer members and the industry the insight needed and expected from the SAA.

We are excited about the line-up of events we currently have planned. Please mark your calendars and check our website regularly for the latest events, as the following is a partial list:

Don’t forget to register for the January events now! By registering for the informative Outlook Conference on Jan. 21, you can attend the Jan. 15 webinar at no extra cost. You must register by Jan. 13 for this special offer.  Go to to register. I appreciate your ongoing loyalty to the SAA!

Finally, I only ask two things. First, please continue to be engaged and active. Second, please let me know if you have any ideas or comments for the Board to consider. Input from our members is what will continue to make us “essential” moving forward.

On behalf of the SAA Board, we hope you and your family have a safe and healthy 2021!


Scott Tappan
President, Board of Directors
Socitety of Automotive Analysts