Fellow SAA Members:

Thank you if you attended Friday’s webinar which examined how first-quarter results reflected the Coronavirus early impact of the on auto sales, and the short-term challenges automakers face due to the pandemic. If you missed the webinar or would like to watch it again, you can access it by clicking here. Please note that the webinar recording is only live through April 10.

As we all know, the Coronavirus (COVID-19) pandemic has thrust us into unprecedented territory. Information is fast moving, at times confusing, and there is no playbook telling business leaders what to do and when. The Board of the Society of Automotive Analysts (SAA) believes it has a responsibility to do what we can to help mitigate the burden on automakers, suppliers and all businesses that support our critical industry.

Our webinar last Friday is a great example of ways the SAA can support our industry’s recovery. We want to make sure that you and your company continue to stay informed and educated not only on the impact of COVID-19, but about all other industry challenges. With this in mind, I encourage you to register for our April 29 webinar on the state of recalls in the automotive industry and how (or if) COVID-19 will have an impact. Click here for more information and to register.

I want to thank SAA members for hanging in there with us. If you are not a member, there is no better time to join. Use the discount code NFN3I9CF when signing up and receive 50% off our normal membership dues. (Enter this discount code when you fill out your personal information to reduce annual membership price from $150 to $75.) Membership more than pays for itself and we hope you find the information that we offer to be well worth it.

The virus will eventually pass. Business will return to normal, or at least a new normal. Let’s work together to make sure our industry has a future, one for which we are prepared for.

Stay home. Stay safe.


Scott Tappan

SAA President