Fellow SAA Members:

The past couple of years have been like no other – and 2022 is off to a rocky start as well with COVID cases reaching new highs. Even during these trying times, the automotive sector has survived and heads into 2022 with renewed optimism and hopes of a strong post-COVID resurgence. The Society of Automotive Analysts (SAA) shares this optimism.

The SAA has adjusted to the pandemic challenges by offering insightful virtual events. As a result, we believe we have maintained our mission of holding timely and relevant events, offering unique access to industry leaders, and providing outstanding networking opportunities.

As we move forward, the SAA will present both in-person and virtual events, as well as hybrid events. However, we understand that networking is a major benefit of SAA membership and we hope to return to in-person events as soon as it is safe to do so. Our original plan was to hold our 35h Annual Automotive Outlook Conference – SAA’s cornerstone event of the year – in person on Jan. 27, but opted to go virtual due to the recent upswing in COVID cases. We hope you will join us via Zoom for that informative event that has a compelling speaker line-up. Those who register by Jan. 14 will also receive free registration to the Automotive Press Association’s 2022 Vehicle Roundtable. This Jan. 18 event features analysts and journalists in a lively discussion about what the new year has in store.

I encourage you to check our website regularly for updates on the latest SAA events. We have some great events planned for the first half of the year including an update from Foley & Lardner on the key legislative and regulatory issues you should know about (Feb. 15), a webinar examining accessible and barrier-free AVs and infrastructure (March 9), the annual State of Automotive Recalls Summit (April 26), the very popular OEM Purchasing Executives Summit (May 24), and a new emerging technology event hosted by Microsoft (June).

If you are currently an SAA member, I want to thank you for your loyalty to the organization. If you are not a member, there is no better time to join. By registering for the informative Outlook Conference, you become an SAA member and can attend the Jan. 18 New Vehicle Roundtable webinar at no extra cost. Register at

Two final comments. First, feel free to reach out to me at if you have any ideas, thoughts, or opinions you would like to share with me or the SAA Board. Secondly, I want to provide my heartfelt thanks to outgoing SAA President Scott Tappan, who was challenged like no other SAA leader in our history. He successfully guided the SAA through two unprecedented years and I look forward to him remaining engaged with the SAA Board and continuing to be a valuable asset to the organization as a whole.

On behalf of the SAA Board, we hope you and your family have a safe and healthy 2022 – and I look forward to seeing you in person soon!


Abey Abraham

President, Board of Directors
Society of Automotive Analysts