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SUMMARY:The Forces and Trends Shaping Consumer Behavior: An Ipsos Global Trends Toolkit for SAA (Webinar)
DESCRIPTION:What does the future hold for the automotive industry? The answer might just surprise you because it can’t be found simply by looking at sales projections and the latest news on EV adoption and influencers—it’s just as important to take a step back and look at how the world is changing around us and how that impacts what people see\, feel\, and do. \nIt’s equally important to look at your consumers not just at the moment when they’re considering a new car or taking a test drive\, but who they are as people in all their complexity and richness to understand their motivations. That’s why the Ipsos Global Trends aren’t just another trend report – they’re a consumer-centric toolkit you can use to understand future consumer needs so that you can better design vehicles and services to meet those needs when the future arrives. We’ll share the top trends and forces you should be paying attention to and a sneak peek at how to use them to become more future-facing. \nPresenter: \n\n\n\n\n\n\n\n\nJennifer Bender is the Global Head of Trends & Foresight at Ipsos\, where she sets the agenda for trends and futures consulting with clients and leads the annual Ipsos Global Trends study.  In her decade of experience in trends and foresight consulting\, she has worked across numerous industries and brings that cross-industry experience to bear for clients in helping them see unexpected connections and inspiration from outside their categories \n  \nAfter the webinar\, attendees will receive a link to the Ipsos Global Trends site that can be used to download the report. \nAttendance is free\, but registration is required.
URL:https://saaauto.com/event/the-forces-and-trends-shaping-consumer-behavior-an-ipsos-global-trends-toolkit-for-saa-webinar/
LOCATION:MI
CATEGORIES:SAA Events,YPN Events
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