The mobility industry is evolving on multiple fronts. Electrified vehicles, connected cars, and emerging transportation modes are changing the way we view, experience, and understand
mobility. These disruptions have the potential to be revolutionary, but only if executed with the consumer mindset at the forefront. Leveraging Ipsos’ syndicated New Vehicle Customer Study (NVCS) and Navigator studies, we will uncover the knowledge needed to propel the industry forward with confidence and clarity. Join us in 2024 for three webinars outlining today’s and tomorrow’s mobility trends.

In this series, we will focus on three major disruptions:

1. May 15 at 12 p.m.: Electrification: Attitudes and consideration towards hybrid, plug-in hybrid, and battery electric vehicles
2. July 17 at 12 p.m.: Driving Technology: Understanding the emergence of the connected car and attitudes towards autonomous driving
3. November 12 at 12 p.m.: Shared Mobility: Awareness, usage, and opinions surrounding various modes of transportation, from personally owned transportation, public transportation, and mobility services

The webinars are free, but registration is required. 

May 15 Webinar: The Rocky Present and Potential Future of Electrification

Consideration of electrified vehicles has stalled, and the market is taking notice. Automotive manufacturers are shifting priorities, government entities are loosening regulations, and consumers are proving their influence with both their voice and wallet. As the industry looks to course-correct, it is imperative to understand public opinion. Ipsos has you covered with the present and future of the industry, leveraging our New Vehicle Customer Study (NVCS) and Navigator syndicated studies to bring forward the challenges and opportunities facing automotive electrification.

Join us for this game-changing webinar to learn more about:

• Experiences in the car-buying process from BEV considerers and owners
• Awareness and consideration of HEVs, PHEVs, and BEVs
• Attitudes towards electrified vehicles (benefits, barriers, expectations, etc.)
• Attributes that drive BEV consideration
• Opinions regarding government mandates on electrified vehicle production

Renee Slocum
Senior Strategic Insights Consultant
Ipsos, Automotive & Mobility Development

Graham Gordon
Director
Ipsos, Automotive & Mobility Development

The webinars are free, but registration is required.